“I knew there was a better solution to solving the beauty problems we face without having to break the bank.
From the very first product, the ethos of the company was to always deliver superior products at a fair price. I knew it was possible nearly 20 years ago when I launched the brand and it still holds true today.
With over 100 shades in our product range we have fought to keep it all within reach for anyone seeking a better solution to their beauty needs.”
Overview from Bob Plain
My wife Natalie has always been a born entrepreneur and performer. When she was in middle school, Natalie founded her own thriving candy distribution business.
While running her candy syndicate, Natalie also performed as a Disneyland parade dancer on the weekends. It was there that she learned about Disney’s legendary attention to detail; how the smallest minutiae could make or break the fantasy of “The Happiest Place on Earth.”
So how do we get from a middle school candy syndicate and Disneyland parades to eyebrows? Simple. Creating beautiful brows is all about attention to detail. More than any other aspect of facial esthetics, eyebrows are solely dependent upon the smallest detail. Tweeze one wrong brow hair and your entire face can be thrown completely off kilter.
As Natalie grew up and moved away from Disneyland and the candy syndicate to work as an Intern in the Clinton White House, she steadily became more and more obsessed with her brows.
When she returned home to California to work in television production, Natalie had re-invented her entire look just by reshaping her eyebrows! She knew this was incredible and that at some point in her life she was going to make a business out of it. The question always was “how and when?”
“But how are you going to do that?” I asked.
“Let me figure that out” she replied.
I thought she was crazy, but figured it would be easier to let her try it out and fail than have her silently resent me for the rest of her life for stifling her dream. Thankfully, this is one time in my life when I actually had the good sense to keep my mouth shut. Within the first day of putting her eyebrow conditioning serum online, Natalie had her first sale. Within a couple of years we were selling enough Brow Boost (as we came to call our eyebrow conditioning treatment) online, that we were able to quit our day jobs (or in my case, wear actual clothes besides underwear during the day) and focus full time on Billion Dollar Brows.
Slowly, we added more products to the line and even opened our own salon in Beverly Hills – a terrifying experience as we had no clients, no experience, and absolutely no idea what we were doing. It all worked out though because of Natalie’s absolute belief in the power of beautiful brows. It has been a thrill to be a part of Natalie’s dream of spreading the gospel of beautiful brows.
It is our hope that it helps you improve one of the smaller details of your life — your eyebrows — a detail that may seem small in the face of the usual daily stresses, but can make you feel like a billion dollars when every hair is in its proper place.
Sorry for the pun, I couldn’t resist!
