The Entrepreneur

“In 2004, I created Billion Dollar Brows in my tiny Los Angeles apartment. It started with credit cards and a strong belief that I could create better brow products for consumers.

Fast forward 19 years later, we are a worldwide brand that has expanded beyond brows into beauty…and beyond.”
– Natalie


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  • Behind The
    Billion Dollar Brand

    As an industry leader, Billion Dollar Beauty, the company responsible for Billion Dollar Brows, offers an innovative and extensive collection of cosmetics and patented tools for consumers and professionals, alike.

    Under the leadership and guidance of BDB’s CEO, Natalie Plain, our company has grown from an Internet startup into a multi-million dollar cosmetics brand proudly distributed throughout the world.

    Visit Billion Dollar

  • The White House Experience

    Natalie Plain grew up aspiring to be the next Brian Williams and set her sights on becoming an NBC White House correspondent.

    Every class, every internship, every step was intended to achieve that goal. In the fall of 1995, she secured an internship in the White House under President Clinton and was well on her way to realizing her dream.

  • Work in Television

    Upon her return home, she got a job at the local Orange County News Station.

    Then moved on to Hollywood, where she worked several years on the television series REAL TV and continued with Paramount Pictures on several projects.

  • Mentorship

    Today a mom of two and an accomplished entrepreneur, Natalie continues to grow her brand. She is involved in all aspects of the business, from product creation to e-commerce and the supply chain process to marketing and day-to-day operations.

    Inspired by the next generation of entrepreneurs, Natalie makes sure to share her experiences, the good, the bad and the ugly, through mentoring programs and workshops, her writing, one-on-one coaching, and speaking at events nationwide.

The Plain Truth

To book Natalie for podcasts, on-camera interviews and speaker series please inquire below.